Italy Hotline Custom and Gourmet Tours was founded by Sienna Reid in 2006. Sienna is an art and art history major with a degree from the University of Washington and also worked as a chef for many years in Italian restaurants in the Pacific Northwest. In 1999, she and her husband decided to take a year's sabbatical in order to throw themselves headlong into Italy's fascinating world of history, art, and cuisine. They moved to Rocca Priora, a small town outside Rome in the Castelli Romani, where they enrolled their son in an Italian elementary school. Sienna and her family traveled around Italy, explored Italian culture, and learned Italian- which was easier in a small town because no one spoke English! After a year her husband became an employee of the United Nations Food and Agricultural Organization and their one-year sabbatical turned into a permanent move to Italy.
Before establishing Italy Hotline, Sienna worked as a freelance guide for other Rome-based tour companies. She specialized in tours of the Vatican, Ancient Rome, Ostia Antica and the historic center, custom-designing her own tours for an English-speaking clientele. Informed by her profound affection for Italy and her own guiding experience, Sienna has built her business on personalized customer service and private tours. She believes that discovering a city comes from both learning its history and indulging all the senses, and that art, myths, stories and legends are as key to understanding Italy as learning about its food, wine and cultural traditions. Exploring these differing aspects, as well as the hidden treasures one finds only by living in Italy, helps to open the Secret Door to Italy to her customers. As her business grew, Sienna began to work with other excellent guides who shared her vision of Italy. She has handpicked guides throughout Italy based on their passion for history, art and Italian culture and dedicated to excellent service. These art historians, archeologists, chefs and wine experts bring strong backgrounds to the tours they lead. They also have the wonderful ability to share their knowledge and communicate their passion in a fun, exciting way- and to be a great friend in Italy for each client.
Italy Hotline Private and Custom Tours mission is to
Our Guides and Service Providers
In tourism as in all service industries, people are the most valuable asset. Over the past six years, Sienna has personally selected a group of excellent tour guides, drivers and wine and food experts throughout Italy who emulate the philosophy and style of Italy Hotline Private and Custom Tours, enabling us to offer stellar service to our clients. Our guides are English-speaking field experts with a deep and vast knowledge of Italy thanks to their never-ending fascination with and passion for Italian history, culture, food and wine. Among our diverse team of guides are archaeologists, art historians, historians and food and wine experts, all of whom love sharing Italy’s vast wealth of culture with our impassioned and curious clients. Our guides' enthusiasm for Italy is genuine, and their knowledge of all things Italian broad and comprehensive.
We recognize that often a vacation to Italy is a once-in-a-lifetime trip which is why we promise to leave no door unopened in helping our clients experience the Italian holiday they’ve dreamed of. We know that returning clients may wish to explore in greater depth and visit off-the-beaten-path sites which are not always seen on a first trip. We love to design specialized itineraries as well.
Among the requests that we have fulfilled are: An in-depth two-day tour of Borromini’s masterpieces in Rome; a week-long visit to Tuscany with a sommelier featuring vineyard and olive oil orchard visits, wine and olive oil tasting; a visit to a ceramics factory and meals at the best Tuscan restaurants featuring the specialties of the region; an itinerary across Italy visiting artisan craftsmen with demonstrations; a tour of Naples, Pompeii, Rome, Florence and Venice as a reward package for employees of a large company, which emphasized historic tours as well as the wine and food of each region. Whether you want an in-depth tour of Florentine art at the Uffizi or wine tasting at one of Rome’s best enotecas, Italy Hotline Private Tours guarantees that one of our select guides will provide you with a customized, educational and entertaining tour for your private group or family.





























